City of Abernathy,

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Flour Mill
 
In the early 1920s, a Mr. Miller dismantled and moved his 25-barrel Midget Marvel flour mill to Abernathy. He had sold stock in the company to some of the area residents, keeping 51 % of the shares. He and his two sons ran the mill. The 'mill was put into operation making flour and grinding corn. The flour was made on the Magic Marvel, which was self-contained, and the cornmeal was made on an old stone burr mill.
 
The mill was located on a side track just across from the depot, about where the Co-op elevator is now located.
 
Unfortunately, Mr. Miller and his sons were not flour millers and this soon showed up in the quality of the product. At the bankruptcy sale, Mr. Fritz Struve and Mr. Sam Merrill bought the physical assets.
 
Mr. Miller left, and with no one to run the mill, it remained closed for some time. Mr. Merrill obtained the mill in his own name and proceeded to start operating the mill in an effort to make a going business out of it.
 
In December, 1924, Mr. O.A. Rea, who had experience in running a mill of this type, was hired. He moved here, made the necessary repairs, and soon had it running.
 
They started immediately making flour and cornmeal. Soon they were making a breakfast cereal and also cracking grain for chicken feed. Wheat could be exchanged for flour with no money involved in the deal. Corn could be exchanged for cornmeal in the same manner.
 
The name was changed from the original Abernathy Mill and Elevator Company to Rea Milling Company after O.A. Rea became a partner in the business. Later Mr. Merrill sold his interest.
 
The business territory expanded until the whole South Plains was covered, from Muleshoe to Dickens City, from Plain view to Colorado City. Over the next few years at least one merchant in nearly every town on the South Plains sold flour, cornmeal, and "Vitacreme", a breakfast cereal made in Abernathy. The flour and cornmeal sold under the name of "Texas Beauty".
 
O.F. Rea became a partner in the business.
 
In 1927 the mill began grinding feed, especially heads and whole bundle feed, for feeding milk cows. Ground hegari bundles proved to be exceptionally good as a cheap feed when ground before it headed out.
 
Ice boxes in the home were a way of helping preserve food. Blocks of ice could be bought at the mill for a while.
 
An addition was made on the east side of the mill in 1927. A platform scale for weighing trucks was installed and an arrangement was made to scoop grain onto the dock and have it conveyed by a belt conveyor into the mill.
 
Business increased both locally and in other towns where the mill products were sold. O.F. Rea and a truck load of flour and cornmeal were gone nearly every day, making delivery and picking up orders for the next delivery. The truck sometimes left at 4:00 A.M. when going to Dickens City, which took six and one-half hours round trip. Upon returning, it was loaded immediately for Bailyboro, sixty- seven miles west. This would be 284 miles for the day in the one ton truck which went a fast twenty-five miles per hour. The load was 3600 pounds.
 
At this time wheat being grown had a high turn out of flour. They could run thirty or more barrels per day. A barrel was four 48 pound sacks.
 
A good dairy cow feed was being mixed and sold. Soon was added a laying mash, then chick starter, and growing mash. A mechanical mixer was added which added to the capacity of mixed feed.
 
Grinding of bundle feed, heads, and grain was increasing. A larger feed grinder was installed. A 371/2 horsepower, one cylinder, Fairbanks-Morse, semi-diesel engine was added.
 
The business of the mill was increased during the Depression. Because of the availability to exchange wheat for flour, and corn for meal with no money exchange, customers came from as far as Fluvana, Spur, Matador, Lamesa, Amarillo, and House, New Mexico. Expansion was necessary. Four small stands from a standard long system mill were bought, along with a regular sifter, or bolter, and installed. The little Magic Marvel mill was set aside. The capacity was increased to approximately 100 barrels per twenty-four hours a day.
 
A 1200 bushel metal grain bin was erected. Feed grinding required more of the time. More power was required. A Caterpillar diesel, six cylinder, 87 horsepower engine was purchased and installed and the original little 25 horsepower Fairbanks-Morse engine was sold.

R.H. Anderson came into the company as a partner.
 
Territory for the cereal expanded and was sold as far north as Brady.
 
A larger truck was purchased. Now they could haul 7,000 pounds. In 1933 another truck was added, making the delivery capacity 14,000 pounds per day. Both trucks kept busy and the Depression and Bank Holiday seemed a thing of the past.
 
Due to illness, O.A. Rea sold his interest to C.O. Anderson in 1932 and left the Plains immediately. In time the Anderson brothers bought out O.F. Rea's interest in the mill.
 
The Depression was over. Habits of the people began to change. This was felt by the flour mills, especially the little mills. People began buying bakers light-bread instead of cooking their own. Farmers grew less wheat and more cotton. Change in farming and other habits began to tell heavily in not only the little mills but the larger ones also.
 
The fact that the mill burned, perhaps only hastened the end of what probably was inevitable. It was not rebuilt. Thus passed from the scene a local industry which had done more than any one thing up to that time to place Abernathy on the map of the people of the South Plains area. A definite service had been done by the little mill at the time when it was most needed. There are those who remember the steady sound of the little engine popping all night, or the shine of the feed grinder and the heavier sound of the large engine pulling it during the day, and later the steady drone of the Caterpillar engine, also running day and night.
 
 

 
 
 
 
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